세스 고딘
Author of Purple Cow and This Is Marketing; daily blogger since 2002
606 records in all
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40 basic records of 265
Principles are our summary of their public statements.
A successful business blog should stick to its core topics, like copywriting or industry advice, rather than wandering into unrelated personal topics.
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Debbie actually has a purpose... she's collecting data and links and advice about using blogs for business.1 more supporting quote is in the member records.
Users must take responsibility for verifying AI-generated data rather than accepting it as absolute truth.
2 more supporting quotes are in the member records.
Human beings naturally pursue activities that provide personal fulfillment even if they do not generate immediate income.
2 more supporting quotes are in the member records.
Do not rely solely on past data to predict future creative success because data favors the average and cannot foresee breakthroughs.
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Mass marketers love the promise of big data, because it whispers the opportunity of once again making average stuff for average people, of sifting through all the weird to end up with that juicy audienceAvoid switching tools or platforms just for the sake of novelty if the current solution is reliable and functional.
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I like having a service I can pay for, because when you buy something, you're the customer, not the product.1 more supporting quote is in the member records.
A business owner should ask if their current story about the market or their past is actually helping them make progress or connect with others.
2 more supporting quotes are in the member records.
Do not abandon a product after the initial launch week, as the mass market often waits for social proof before buying.
3 more supporting quotes are in the member records.
If a professional does not experience the emotions or costs they ask of their customers, they cannot effectively sell the value.
3 more supporting quotes are in the member records.
Design the business model around subscription, admission, or application to foster a sense of belonging.
1 more supporting quote is in the member records.
While analysis is based on the past, intuition is the only tool for creating something truly new and disruptive.
3 more supporting quotes are in the member records.
Do not assume or declare the reasons behind a customer's choices, as pigeonholing their motivations prevents a business from learning what actually drives them.
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Empathy is a hugely powerful marketing tool if we use it gently, being sure to leave lots of room for error.1 more supporting quote is in the member records.
People adopt certain products not for their utility, but as a signal to show they belong to a specific group or tribe.
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Marketers rarely get the chance to start completely fresh, to say, "this reminds you of nothing, start here.1 more supporting quote is in the member records.
Do not fear process as a threat to creativity; instead, use it to measure and optimize what intuition has started.
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The best processes leverage your intuition and give it room to thrive.2 more supporting quotes are in the member records.
Create value by highlighting issues or ideas that have not yet been covered by the mainstream.
1 more supporting quote is in the member records.
The goal of work should be meaningful contribution rather than seeking validation from every single person.
2 more supporting quotes are in the member records.
A founder should strive to match supply with demand rather than celebrating stockouts as a marketing win.
2 more supporting quotes are in the member records.
Business owners should actively seek out resources that challenge and change their fundamental understanding of pricing.
1 more supporting quote is in the member records.
Sharing professional and inspiring free resources builds trust and provides value to your audience without a transaction.
1 more supporting quote is in the member records.
Innovation should be balanced with the existing rules of a genre to avoid alienating the core audience who already enjoys that style.
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When you work in a genre (any genre), break all the rules at your own peril. Sure, you need to break some rules, need to do something worth talking about. But please understand who the work is for.1 more supporting quote is in the member records.
Changing everything to attract people who didn't like the original product rarely works because those people aren't waiting for a fix.
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When you work in a genre (any genre), break all the rules at your own peril. Sure, you need to break some rules, need to do something worth talking about. But please understand who the work is for.1 more supporting quote is in the member records.
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