스콧 갤러웨이
NYU marketing professor, serial founder, author of The Four
340 records in all
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Photo: Phil Whitehouse from London, United Kingdom CC BY 2.0 Original cropped
12 basic records of 83
Episodes are real events from public sources, summarised by us.
Scott admitted to feeling nervous before his interview with Andrew Huberman because of his deep respect for the host. He experienced a similar feeling before appearing on Rich Roll's podcast, driven by a desire to perform well.
LessonEven highly successful professionals feel performance anxiety when they respect their peers.
A major publication released a critical review of Scott's book, which he found deeply upsetting. He realized the pain came from the fact that some of the thoughtful criticisms were actually true.
LessonThoughtful criticism is healthy and often stings because it contains elements of truth that help one grow.
Scott worked with a yellow pages firm that acknowledged its business was terminal. Instead of trying to reinvent the core product, they focused on extracting remaining value to invest in new growth areas.
LessonKnowing when to 'milk' a declining asset is a mature and profitable management strategy.
Scott planned to purchase 5 to 10 million dollars in Twitter stock to challenge the board. He aimed to remove the part-time CEO and re-nominate a board that would focus entirely on the company's value.
LessonFocus and full-time commitment from leadership are essential for maintaining shareholder confidence during a crisis.
Bankers manufactured scarcity during the Snap Inc. IPO by letting only 14% of shares float while placing the rest with long-term institutions. Scott predicted this price support would fail as more shares hit the market and competitors like Instagram copied their features.
LessonArtificial scarcity in the stock market is temporary and can collapse once the supply increases or the product's uniqueness is copied.
Galloway launched an online education startup to provide business skills to professionals. The venture successfully raised $30 million in Series A funding to scale its impact.
LessonIdentifying gaps in traditional higher education can lead to scalable business opportunities in the 'edtech' space.
After signing the deal with Gartner, Scott met with 21 L2 employees to announce their transaction bonuses and option payouts. Seven employees cried with joy, which helped Scott realize the impact of the victory.
LessonSharing the financial rewards of a sale with the team is the most rewarding part of entrepreneurship.
After his son experienced speech delays, seven private schools in Manhattan rejected their application. Feeling unsettled by this judgment of his child, Scott decided to leave New York, which he notes cost the city millions in tax revenue.
LessonPersonal values and family well-being can drive major life and location decisions even for successful entrepreneurs.
As a young leader, Scott focused solely on being personally successful, assuming his team would be satisfied just by sharing the results of his success. He later realized that without investing in understanding his employees, he couldn't achieve true greatness.
LessonLeadership is not about your own brilliance, but about the agency and belief of the people who follow you.
Maureen Mullen, co-founder of L2, presented the 2016 Digital IQ Index for the beauty industry. During this presentation, she accurately predicted that the brand Too Faced was about to be acquired.
LessonDeep data analysis in a specific sector can lead to highly accurate predictions about market consolidation.
Scott applied the 'unexpected collision' strategy to his firm L2 by mixing rigorous research with beautiful design and insightful videos with profanity. This helped the brand stand out in a crowded market of research firms.
LessonFounders should look for two contrasting strengths to define their company's unique voice.
In 1999, Scott and other young internet CEOs visited an airfield to browse private jets because they felt wealthy on paper. They believed their paper net worth justified extreme luxury, but the market crashed shortly after.
LessonFeeling entitled to extreme luxury during a boom is a sign that a market correction is imminent.
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