Challenge industry norms for ethics
IntegrityDo what is morally right for the customer even if no one else in the industry is asking for it or doing it.
Hall of Masters
John Bogle
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Money and wealth thinking1929-2019
Founder of Vanguard and creator of the first index fund for individual investors
102 records in all
- Principles 47
- Episodes 51
- Quotes 4
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Principles
7 basic records of 47
Principles are our summary of their public statements.
Counter-Intuitive Value Proposition
StrategyA product that promises 'average' market returns can be a revolutionary asset class, even if it initially seems to go against the desire for exceptional performance.
Share scale economies with customers
PricingAs a business grows and costs per unit drop, passing those savings to customers through lower fees accelerates growth and builds a competitive moat.
Work through the crisis
ProductivityMaintaining focus on the mission during personal or organizational transitions ensures continuity and prevents stagnation.
Guard the core mission
IntegrityBe wary of new initiatives that might satisfy market demand but potentially dilute the company's original founding principles.
Trust as a Competitive Edge
BrandA company that aligns its structure with the customer's interests becomes the natural hero when industry-wide trust collapses.
Prioritize straightforward over clever
StrategyInvestors and customers often prefer a simple, reliable average over complex strategies that promise to beat the market but often fail.
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