Noah Kagan

Principles are our summary of their public statements.

• Write the Ending First

  Focus

  Always define the desired final outcome for a business, a leadership style, or a relationship before starting the journey.

  2 more supporting quotes are in the member records.

  Source The Big Five For Life Book Review, 2022  (opens in a new tab)

• Self-aware business design

  Mindset

  Build a business model that aligns with personal health, temperament, and desired lifestyle to ensure long-term sustainability.

  1 more supporting quote is in the member records.

  Source Justin Welsh, 2023  (opens in a new tab)

• Leverage Niche Platforms for Growth

  Marketing

  Business owners should identify and use specialized directories or marketplaces where their specific target audience already looks for services.

  1 more supporting quote is in the member records.

  Source Ayahuasca Shaman Part2, 2018  (opens in a new tab)

• Own the market vernacular

  Brand

  A brand achieves ultimate dominance when its name becomes the generic term consumers use for the entire product category.

  1 more supporting quote is in the member records.

  Source The Ultimate List Of Brands That Own The Market, 2006  (opens in a new tab)

• Fail forward fast

  Learning

  Rapidly experiment with different roles or business ideas to find the one that truly resonates with your passions.

  3 more supporting quotes are in the member records.

  Source Mattress Mack Net Worth, 2022  (opens in a new tab)

• Trust Physical Intuition

  Decisions

  The body often signals the correct direction before the mind can rationalize it; trust physical reactions to guide decisions.

  Supporting quotes

  • “Your job, throughout your entire life, is to disappoint as many people as it takes to avoid disappointing yourself.”

  1 more supporting quote is in the member records.

• Embrace Hard Feelings

  Resilience

  Pain, anger, and confusion are not signs of failure but indicators of a life being lived fully and clues to one's purpose.

  Supporting quotes

  • “Your job, throughout your entire life, is to disappoint as many people as it takes to avoid disappointing yourself.”

  1 more supporting quote is in the member records.

• Abandon Arbitrary Goals for Safety

  Risk

  Do not let ego or stubbornness drive you to complete a goal if the downside risk significantly outweighs the benefit.

  Supporting quotes

  • “If you know the decision will be hard or uncertain, figure out how you can pre-commit or reduce having to decide when you don't want to.”

  2 more supporting quotes are in the member records.

• Focus on Audience Value First

  Marketing

  When introducing a brand or channel, start by talking about the audience's problems and the value they will receive rather than leading with personal details.

  3 more supporting quotes are in the member records.

  Source Youtube Marketing, 2017  (opens in a new tab)

• Engage Non-Buyers for Future Conversion

  Marketing

  Focus on connecting with the large majority of the audience that does not buy immediately to build long-term potential customers.

  1 more supporting quote is in the member records.

  Source Ras Kitchen, 2019  (opens in a new tab)

• Value Simplicity in Conversion Tools

  Product

  Simple tools like a subscribe button can be the primary driver of business growth and audience retention.

  1 more supporting quote is in the member records.

  Source Ras Kitchen, 2019  (opens in a new tab)

• The Impossible Just Takes Longer

  Resilience

  Adopt a mindset where difficult tasks are tackled immediately and seemingly impossible goals are viewed as achievable with more time.

  2 more supporting quotes are in the member records.

  Source 60 Minute Conversation Changed My Life, 2017  (opens in a new tab)

• Show Exactly How It Is Done

  Content

  Avoid vague strategies and instead provide detailed, step-by-step analysis that others can actually implement.

  3 more supporting quotes are in the member records.

  Source A Complete Audit Of Kissmetrics Seo And Inbound Marketing, 2014  (opens in a new tab)

• Minimize HTTP requests for speed

  Technology

  Reducing the number of JavaScript, CSS, and image files improves site speed, which is a key ranking factor for Google.

  Supporting quotes

  • “Even if you dismiss speed as an optimization factor, it is also an inbound factor that can't be ignored. Who likes a slow site?”

    “Reducing the number of files needed to load the site, and thereby reducing the number of HTTP requests, will make KISSmetrics's site load more quickly.”

  1 more supporting quote is in the member records.

• Control crawl budget with Noindex

  Marketing

  Use NOINDEX tags on low-value archive pages to save crawl bandwidth for more important, unique content.

  Supporting quotes

  • “Even if you dismiss speed as an optimization factor, it is also an inbound factor that can't be ignored. Who likes a slow site?”

    “Reducing the number of files needed to load the site, and thereby reducing the number of HTTP requests, will make KISSmetrics's site load more quickly.”

  1 more supporting quote is in the member records.

• Avoid the Disease of Acceptance

  Management

  Do not let broken processes or tools become invisible by simply accepting them as part of the daily routine.

  1 more supporting quote is in the member records.

  Source Entrepreneur Appetizer #4 - Noah Kagan, 2019  (opens in a new tab)

• Experiment with Life Dials

  Mindset

  Treat different aspects of life as adjustable dials and experiment with them to find the configuration that fits you best.

  2 more supporting quotes are in the member records.

  Source Leif Rasmussen, 2023  (opens in a new tab)

• Prioritize Root Causes Over Tweaks

  Strategy

  Instead of endlessly A/B testing subject lines, seek to understand the fundamental reasons why the product offer is not resonating.

  3 more supporting quotes are in the member records.

  Source How To Use Surveys To Get Insane Results, 2013  (opens in a new tab)

• Prioritize Action Over Brainstorming

  Productivity

  The transition from thinking to doing is critical; starting a business live or within a tight deadline forces real progress.

  2 more supporting quotes are in the member records.

  Source How To Start A Business From Scratch, 2020  (opens in a new tab)

• Leverage Micro Influencers

  Marketing

  Getting even a few people with modest influence to share your work can have a massive multiplier effect on total reach.

  3 more supporting quotes are in the member records.

  Source Why Content Goes Viral What Analyzing 100 Millions Articles Taught Us, 2014  (opens in a new tab)