Avoid the trap of drift
FailureTotal lack of structure leads to a lack of progress and eventual business failure, even if one is talented.
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Hall of Masters
Justin Welsh
저스틴 웰시
Solo creator who built a one-person business on LinkedIn; writer of The Saturday Solopreneur
1,152 records in all
- Principles 381
- Episodes 227
- Quotes 544
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Principles
57 basic records of 381
Principles are our summary of their public statements.
Price for Low Friction Initially
PricingSet low prices for early products to generate volume, collect testimonials, and build the social capital needed for higher prices later.
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Optimize for recovery time
ProductivityInstead of trying to never get bothered, focus on reducing the duration of the distraction from hours to minutes.
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Question Your Certainties
LearningWhenever thinking something is an absolute truth, add the phrase 'for now' to remain open to new opportunities.
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Focus on Customer Outcomes
BrandDefine the primary mission based on the impact made on customers rather than personal financial gains.
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Calendar Based Execution
ProductivityTranslate quarterly tactics into non-negotiable daily tasks scheduled directly onto a calendar to ensure progress.
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Keep the Interest List Warm
ContentAvoid long periods of silence after someone signs up; share the building process weekly to maintain anticipation.
Supporting quotes
That's not a good strategy and, sadly, a poor launch can prevent an otherwise good product from reaching its potential.
Source Justin Welsh Behind The Scenes Of A 1 613m Course Launch, 2024 (opens in a new tab)
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Optimize for the see more button
MarketingEnsure the lines appearing before the fold are compelling enough to force a click to read the rest.
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Siphon From Popular Content
MarketingFind potential customers by looking at the comment sections of popular social media posts within your niche.
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Prioritize Input Over Output
BrandFocus on creating unique experiences and learning new skills rather than obsessing over profile aesthetics or viral formulas.
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Visual Simplicity Wins
MarketingUse clean, un-busy images with minimal text rather than complex graphics to achieve higher engagement rates.
Supporting quotes
I find that posts with specific questions that tap into people's personal experiences get more comments than others. And the comments tend to be more thoughtful.
Source Justin Welsh Reverse Engineering Linkedin Success, 2024 (opens in a new tab)
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Embrace the Second Choosing
CareerOne should re-evaluate their career and life path after gaining decades of self-knowledge rather than sticking to decisions made at age twenty-two.
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Responsibility vs Permission
DecisionsHaving family or financial responsibilities means considering others in your decisions, but it does not mean you need permission to change your life.
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Survey instead of thanking
CustomersReplace generic thank-you pages with surveys to collect specific data on customer challenges, aspirations, and budget before building a product.
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Document the messy middle
ContentSharing behind-the-scenes work, including drafts and mistakes, makes a creator more relatable and interesting to their audience.
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Treat Mistakes as Lessons
MindsetEvery mistake should be viewed as a lesson that moves a founder closer to their desired outcome rather than a reason to quit.
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Increase your luck surface area
CareerSuccess often depends on a single person taking a chance on you, so you must consistently put yourself in environments where such connections can happen.
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