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Founder of Drip, TinySeed and MicroConf; host of Startups for the Rest of Us
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Use advisors, lawyers, or CPAs to get an objective reality check on fears, as their expertise can lower stress by clarifying actual risks.
Plan major refactoring or technical overhauls during known slow periods, like holidays, when support requests and sales activities are naturally lower.
While info products are faster to launch, they lack the recurring revenue sustainability that SaaS products provide through monthly subscriptions.
Charge a higher price for the same content by offering a license that allows internal distribution within a company.
A technical success in building an integration does not guarantee business success; founders must measure if the effort actually drives revenue.
Charging to expedite features works for small products, but as a SaaS grows to seven figures, small payments for custom work become a distraction.
Implement rate limiting and retry logic early to prevent external services from accidentally crashing your API or database as you scale.
Factor in that large platforms often have lengthy approval processes and checklists that take much longer than the actual coding.
Founders should use third-party tools for feedback and support instead of building custom internal systems that distract from finishing the core product.
If a founder struggles with sales, they should view it as sharing a helpful truth or serving the business rather than asking for a personal favor.
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