리처드 브랜슨
Founder of the Virgin Group
75 records in all
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Photo: U.S. Department of State from United States Public domain Original cropped
8 basic records of 50
Episodes are real events from public sources, summarised by us.
Branson was questioned for selling export-only records domestically to avoid taxes. To avoid court, he agreed to pay a large fine and unpaid taxes, which his parents funded by re-mortgaging their home.
LessonLegal and tax compliance risks can threaten a young business, requiring drastic measures to survive.
Branson launched Virgin Records and signed Mike Oldfield as the first artist. The debut album, Tubular Bells, became a massive best-seller, providing the capital to grow the label.
LessonA single breakout product or hit can provide the necessary momentum to build a global brand.
Virgin Atlantic sued British Airways for a smear campaign involving hacking and passenger poaching. After winning a settlement, Branson distributed the compensation money directly to his staff.
LessonStanding up to unfair competition and rewarding the team builds strong internal loyalty.
After a meeting with Al Gore, Branson shifted from being a global warming skeptic to an advocate. He pledged to invest $3 billion, the estimated profits from his airline and train businesses, into research for environmentally-friendly fuels.
LessonLeaders should be willing to change their minds when presented with compelling evidence and align their capital accordingly.
브랜슨은 배를 타고 대서양을 가장 빠르게 횡단하는 기록에 도전했으나 배가 전복되어 구조되었어요. 언론의 비판을 받았음에도 불구하고 이듬해 다시 도전하여 결국 기록을 2시간 단축하며 성공했어요.
LessonPublic failure and criticism should be met with persistence and a improved second attempt.
Following the disappearance of journalist Jamal Khashoggi, Branson suspended his involvement in a major Saudi tourism project. He stated that the event would change the ability of Westerners to do business with the Saudi government.
LessonBusiness leaders must be willing to distance themselves from partners when ethical boundaries are crossed.
Branson launched Virgin Comics LLC, driven by his long-standing admiration for the story of Peter Pan. He aimed to provide a platform for a new generation of creative thinkers to express themselves.
LessonPersonal passions and a desire to empower others can be a strong foundation for starting a new creative business.
현재의 버진 로고는 디자이너 레이 카이트가 회의 후에 냅킨에 휘갈겨 쓴 디자인에서 시작되었어요. 브랜슨은 이 로고의 'V'자가 품질을 보증하는 체크 표시처럼 보이길 원했어요.
LessonGreat branding can emerge from informal moments and should convey a clear message of quality to the customer.
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