Broaden Marketing Beyond Commercial Sales
MarketingMarketing principles should be applied to non-profits, government agencies, and social causes to influence behavior and gain public support.
Hall of Masters
Philip Kotler
필립 코틀러
Marketing, brand and copywritingBorn 1931
Professor at Kellogg; author of Marketing Management
23 records in all
- Principles 6
- Episodes 9
- Quotes 8
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Principles
4 basic records of 6
Principles are our summary of their public statements.
Expand Marketing Beyond Business Strategy
StrategyMarketing should evolve from a simple business tool into a framework for solving global problems and ensuring planetary sustainability.
Align Brand With Social Responsibility
BrandModern brands must move toward activism and social responsibility to create a better world and address urgent societal issues.
Prioritize the Cost of Inaction
DecisionsWhen considering new developments, evaluate the potential loss from not acting rather than just focusing on the immediate expense of the project.
Supporting quotes
The sales department isn't the whole company, but the whole company had better be the sales department.
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Good companies will meet needs; great companies will create markets.
Source Philip Kotler Wikiquote: Philip Kotler, 1999 (opens in a new tab)
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