저스틴 웰시
Solo creator who built a one-person business on LinkedIn; writer of The Saturday Solopreneur
1,152 records in all
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34 basic records of 227
Episodes are real events from public sources, summarised by us.
After his initial success story, Justin updated his revenue figures to $2M and shared a list of 14 no-code tools he used. This allowed him to reuse the same core idea while providing a different type of value to his audience.
LessonLists of tools or resources are an easy way to repackage a success story into actionable utility.
In 2018, Justin posted a poorly designed graphic on LinkedIn that only received three reactions, mostly from coworkers. He admits he was clueless at the time but kept going despite the lack of initial interest.
LessonEveryone starts with zero engagement and low-quality work; the key is to keep going until skills improve.
Justin received an abusive email after sharing an encouraging post during the COVID pandemic. Instead of arguing, he chose to block the sender and treat them as if they didn't exist.
LessonNegative reactions are inevitable, but you can choose not to give them any power by refusing to engage.
A successful tax attorney felt trapped after thirty years and wanted to burn his business down. After discussing the portfolio life, he began exploring how to use his skills to enter the craft beer industry.
LessonDeep expertise in one field can be repurposed to find joy in a completely different industry.
A friend of Justin's transitioned from a marketing agency to a food brand and then to AI software coding. Each new venture became more profitable because she applied lessons learned from the previous ones.
LessonBroad experience across different domains can lead to higher profitability and personal fulfillment than narrow specialization.
Justin decided to pay a 35% affiliate commission instead of the industry standard 20%. He wanted his customers to feel truly empowered to earn money by promoting his products.
LessonHigher incentives can turn a small group of customers into a powerful, compounding marketing engine.
Justin met a friend whose SaaS business reached $5M ARR, but the friend was physically upset because his personal life was at a breaking point. Despite business success, the friend's marriage was failing and his health was declining due to years of deferring life.
LessonBusiness metrics do not reflect personal well-being or the health of one's relationships.
Justin observed a peer who automated everything in a high-revenue course business using AI, including personal check-ins. The peer admitted he no longer knew if his course was actually helping people, only that the revenue was increasing.
LessonOver-optimization can lead to a successful business that the founder no longer recognizes or finds meaningful.
Justin studied a breakdown of Sahil Bloom's rapid Twitter growth on Trends.co. Inspired by the concept of templatization, he developed his own successful product, the Content Operating System.
LessonAnalyzing the success patterns of others can provide the blueprint for your own scalable products.
Justin built all his own landing pages for his $2M online business. By applying specific copywriting and design tips, he achieved a 3.6% to 4.5% conversion rate, significantly higher than the 1-2% industry average.
LessonDirectly managing and optimizing your own sales assets can lead to performance that far exceeds industry benchmarks.
Justin and his wife drove to Portland, Maine on a random Friday morning without music or laptops. During the drive, they brainstormed a partnership structure that resulted in one of his largest partner deals ever.
LessonUnstructured time away from the office can trigger high-value business insights that don't happen at a desk.
Justin focused entirely on mastering LinkedIn until he became synonymous with the platform. This specialization gave him the leverage to attract top creators from other platforms who wanted to learn his methods.
LessonBecoming a top expert in one specific niche creates leverage that opens doors to other opportunities.
A senior executive presented a theoretical, story-driven deck to the board without including costs, timelines, or specific numbers. A senior board member cut him off, demanding to know the financial impact and current status instead of a general presentation.
LessonHigh-level stakeholders care about concrete impact and numbers, not theoretical concepts or polished stories.
Blake was struggling to convert his large Twitter following into revenue using a complex 5-step email sequence. Justin advised him to sell a $10 template directly at the end of his threads instead of offering it for free.
LessonRemoving steps between discovery and purchase can exponentially increase revenue for low-ticket items.
Despite receiving multiple offers from major publishing houses, Justin chose to wait and pursue self-publishing. A book agent called this a waste of enormous potential, but Justin preferred to maintain control and a deep connection with his readers.
LessonMore money and a bigger audience are not worth it if the path to get there contradicts your desired lifestyle.
In his first year of making significant money, Justin did not track his income or taxes closely. When tax season arrived, he received a bill that exceeded the amount he had set aside.
LessonTreat financial management as a core part of your job rather than a distraction from it.
Justin's business reached a peak profit of over $4 million in a single year. Despite the financial success, he decided not to pursue that level of income again if it required compromising his solopreneur model.
LessonHigh revenue is not worth it if it forces you into a business model you dislike.
Justin accepted a project that did not align with his ideal lifestyle. This mistake prompted him to decline a subsequent offer and then write about the importance of saying no.
LessonPersonal failures and mistakes can serve as the most authentic inspiration for helpful content.
Justin helped a client named Jake who was stuck at $350k revenue because his 1:1 coaching model consumed all his time. They removed all 1:1 calls and moved to a group-only model, saving Jake 20 hours per month.
LessonScaling requires moving from one-to-one delivery to one-to-many systems.
Jake was spending hours on sales calls with prospects who weren't qualified for his $9,000 program. Justin advised him to create a $1,000 information product to sell to these prospects via email automation.
LessonA lower-cost product can turn rejected leads into a new revenue stream and a future pipeline.
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