Solve personal problems for product innovation
ProductChouinard identifies product opportunities by finding solutions to his own practical needs, such as using rugby shirts to protect his neck while climbing.
Hall of Masters
Yvon Chouinard
이본 쉬나드
Founders and company buildersBorn 1938
Founder of Patagonia; author of Let My People Go Surfing
13 records in all
- Principles 3
- Episodes 10
- Quotes 0
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Principles
3 in all
Principles are our summary of their public statements.
Solve your own problems first
Finding ideasChouinard started making his own tools to save money and adapt to his specific climbing style, which naturally evolved into a business.
Cannibalize your bestsellers for ethics
IntegrityWhen he realized his main product was damaging the environment, he replaced it with a sustainable alternative, even though it threatened his primary income.
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