노아 케이건
Founder of AppSumo, author of Million Dollar Weekend
1,255 records in all
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Photo: Brandon Wells CC BY-SA 4.0 Original cropped
38 basic records of 252
Episodes are real events from public sources, summarised by us.
Noah was the 30th employee at Facebook but was fired before the company went public. This decision cost him an estimated $185 million in stock options.
LessonEven high-performers face massive failures, and the key is to dust yourself off and try again.
Noah reflected on what he would do differently as a businessperson based on Covey's principles. He decided to be more strategic, focus on proactive recruiting, and perform deeper due diligence for long-term dividends.
LessonThinking long-term and being proactive in hiring pays off significantly more than reactive management.
JT McCormick explained how he could rebuild his wealth starting from a McDonald's job by mastering one station at a time. He would move from mopping floors to managing the drive-thru, eventually aiming for a District Manager role within 24 months.
LessonMastering every level of a business from the bottom up creates an unstoppable path to leadership.
After securing his first retail customer and an investment from a business professor, Siggi decided to leave his consulting job at Deloitte. He had sold his first batches at a farmers market earlier that year.
LessonWait for initial traction and external validation before leaving the security of a full-time job.
Noah and his team analyzed every page of their course to see where students were dropping out. They hired a user experience expert to redesign the most difficult pages, which led to higher success rates and fewer refund requests.
LessonImproving the customer's journey through your product directly reduces churn and increases word-of-mouth referrals.
Noah published a list of brands that became generic terms for products, such as Band-Aid and Google. He invited his newsletter readers to contribute their own examples to expand the resource.
LessonBuilding a resource with your audience increases engagement and creates a more definitive guide for your niche.
Noah committed to biking 100 miles in one week but found himself at only 60 miles by Sunday. He initially tried to rationalize stopping at 60 miles due to rain and a hangover, but ultimately pushed through to finish the full 100 miles.
LessonWhen you feel like giving up on a personal goal, recognize the excuses as self-negotiation and choose to deliver on your promise instead.
During the fast, Noah experienced a strange, strong heartbeat that scared him. Despite his stubbornness and commitment, he chose to eat oatmeal to avoid potential long-term damage.
LessonRecognize when a goal becomes dangerous and have the wisdom to pivot or stop.
Noah recorded a conversation with David Kadavy that made him feel uncomfortable and self-conscious about its quality. Despite his initial plan to keep it private, he realized the concepts were life-changing and decided to publish it for his audience.
LessonValuable insights are often found in moments of discomfort and should be shared even if they feel unpolished.
Noah Kagan published a massive 9,000-word technical SEO and inbound marketing audit of KISSmetrics conducted by Eli Overbey. The audit aimed to help the company recover from a traffic drop following Google's Panda 4.0 update.
LessonEven successful companies led by experts can have technical oversights like duplicate content across different protocols.
During a site crawl, Noah identified 738 pages that returned error codes like 404, including old blog posts from 2008 with many dead resource links. He suggested redirecting or updating these links to maintain site health.
LessonOld content can accumulate broken links that hurt user experience and SEO if not monitored and fixed.
Alex Lieberman and Austin Rief noticed a gap in how business news was delivered to their generation. They decided to build a daily newsletter that they personally wanted to read.
LessonSolve a personal frustration within an existing market to find immediate product-market fit.
Noah identified that home improvements surged during the pandemic, with garages becoming a specific focus for remodeling and organization. He suggested entrepreneurs could capitalize on this by offering organizing services or selling customized storage products.
LessonLook for specific rooms or habits within a larger trend to find less crowded business opportunities.
Noah's brother asked him to help sell his wife's car on a Saturday. Instead of a standard listing, Noah wrote a humorous, personality-driven ad that included jokes about his salary and his brother's pregnant wife.
LessonCreative and engaging copy can sell a product much faster than a generic description.
Noah Kagan collaborated with BuzzSumo to analyze 100 million articles to find what makes content viral. He wanted to move past basic tips and provide insights backed by pure data.
LessonUse data-driven insights rather than common assumptions to guide your marketing strategy.
Aubrey Marcus started Onnit by hiring generalists who handled everything from marketing to mailing packages. As the company grew to over 150 people, he shifted to hiring A+ specialists for specific roles like Facebook Ads.
LessonAs a business matures, replace generalist 'bros' with specialists to maintain high performance.
Intercom was founded in California by Eoghan McCabe and three others to simplify and personalize business communication. It grew to over 17,000 paying customers and $50 million in ARR by 2017.
LessonFocusing on a clear communication problem can lead to massive SaaS growth even without huge ad spend.
Intercom started blogging just 98 days after their launch in 2011. They maintained this strategy for over six years to build a strong brand and drive product growth.
LessonContent marketing is a long-term game that should start early in a company's lifecycle.
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