Masayoshi Son

Principles are our summary of their public statements.

• Aggressive Pivot to Future Trends

  Strategy

  When core investments fail, a leader must decisively shift the entire organization's focus toward the next major technological wave, such as AI infrastructure.

  Source Wikipedia: Masayoshi Son  (opens in a new tab)

• Select for Fifty Year Passion

  Focus

  Choose a business idea that you can remain excited about for at least 50 years to avoid burnout when reality sets in.

  Supporting quotes

  • “I review our most important performance indicator, Net Asset Value (NAV), every day without fail. NAV represents shareholder value, calculated as the equity value of holdings minus net interest-bearing debt.”

    “When I first started the company, I only had two part-time workers and a small office. I got two apple boxes, and I stood up on them in the morning as if I was giving a speech.”

  1 more supporting quote is in the member records.

• Prioritize Growing Categories

  Strategy

  Invest time and resources into industries that are projected to grow for the next 30 to 50 years rather than declining sectors.

  Supporting quotes

  • “I review our most important performance indicator, Net Asset Value (NAV), every day without fail. NAV represents shareholder value, calculated as the equity value of holdings minus net interest-bearing debt.”

    “When I first started the company, I only had two part-time workers and a small office. I got two apple boxes, and I stood up on them in the morning as if I was giving a speech.”

  1 more supporting quote is in the member records.

• Flip difficulties into advantages

  Mindset

  Being different from the crowd provides unique opportunities that others miss. A founder should view their uniqueness and the challenges they face as competitive advantages.

  3 more supporting quotes are in the member records.

  Source Wikiquote: Masayoshi Son  (opens in a new tab)