이건희
Second chairman of Samsung; the 1993 New Management declaration
15 records in all
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Photo: Republic of Korea CC BY-SA 2.0 Original cropped
3 basic records of 11
Episodes are real events from public sources, summarised by us.
Following the shift in focus to quality, Samsung's performance improved significantly. By 2006, the company surpassed Sony to become the world's largest manufacturer of televisions.
LessonA long-term commitment to quality can eventually lead to market dominance over established industry leaders.
Lee Kun-hee declared a revolution to change Samsung's image from a budget brand to a global leader. This required massive changes in corporate culture and systems.
LessonTo change a brand's market perception, a founder must be willing to overhaul the internal culture and processes.
Upon returning to his role, Lee Kun-hee warned that Samsung's future was at risk. He pointed out that most of the company's current flagship products would likely disappear within a decade.
LessonNever let current market dominance blind you to the rapid pace of technological change.
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