Adopt an Explorer Mindset
MindsetInstead of resisting technological shifts, founders should actively explore how to use new tools to create high-quality outcomes.
2 more supporting quotes are in the member records.
Hall of Masters
Julie Zhuo
줄리 주오
Former VP of design at Facebook; author of The Making of a Manager
963 records in all
- Principles 333
- Episodes 160
- Quotes 470
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Principles
50 basic records of 333
Principles are our summary of their public statements.
Collaborative Web Building
ManagementInstead of presenting a finished solution for feedback, work with a team to collectively map out the web of assumptions to find the best path.
Supporting quotes
Our job as builders is to spot and test these salient assumptions. We want to spend the most time identifying and strengthening the weakest links with the greatest potential to send our chandelier crashing down.
Source Julie Zhuo The Looking Glass Chains Of Assumptions B15, 2024 (opens in a new tab)
2 more supporting quotes are in the member records.
Move with Intentionality
MindsetRefine ideas by answering foundational questions first, which allows the team to act with collective intelligence and clear intent rather than just trying random tactics.
3 more supporting quotes are in the member records.
Build Worlds Not Just Screens
ProductFocus on creating a coherent narrative and system across all surfaces rather than just polishing individual artifacts.
3 more supporting quotes are in the member records.
Navigate the Middle Path
MindsetAvoid extremes and focus on finding the right balance for the current situation rather than leaning too far in any one direction.
3 more supporting quotes are in the member records.
Short-circuit hypothesis vetting
ProductUse quick surveys, street interviews, or low-fidelity prototypes to get a signal before building a complete version.
3 more supporting quotes are in the member records.
Solve the subtle art of noticing
ProductTruly useful consumer AI should move beyond one-off tasks to handle the 'wife-y tasks' of noticing, deciding, and keeping track of long-term social needs.
3 more supporting quotes are in the member records.
Embrace Ambiguity for Innovation
MindsetInnovation requires a high tolerance for uncertainty and a deep trust in the creative process.
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Quantify the Nag Score
ProductMeasure the intrusiveness of a call-to-action by multiplying the percentage of screen space it occupies by an attention multiplier based on its prominence.
Audit Organizational History
StrategyRecognize that a company's current strategy is often a reaction to past failures or successes, which can create blind spots.
3 more supporting quotes are in the member records.
Seek Feedback to Strengthen Work
ManagementInstead of trying to force alignment, view others' perspectives as a way to make the final outcome stronger.
Supporting quotes
Focus foremost on making the company successful, and the rest will follow.
Source Julie Zhuo The Looking Glass Get Over Yourself, 2023 (opens in a new tab)
2 more supporting quotes are in the member records.
Invest in shared memories
WealthThe highest yield on happiness comes from spending money to create experiences and memories with other people rather than on luxury goods.
3 more supporting quotes are in the member records.
Seek meaning over leisure
CareerA life of pure leisure often leads to higher expectations and less tolerance; true satisfaction comes from the struggle of meaningful work.
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Focus on the Biggest Hurdle
StrategyA real strategy requires a clear diagnosis of the primary problem and a plan that directs resources specifically toward overcoming that hurdle.
Supporting quotes
if you don't know the problem you're trying to solve, it doesn't help to brainstorm a bunch of solutions.
Working hard is great, but don't confuse motion for progress.
Source Julie Zhuo The Looking Glass The Craft Of Creating, 2023 (opens in a new tab)
1 more supporting quote is in the member records.
Distinguish Frameworks from Plans
ManagementFrameworks are useful for explaining concepts like a map, but they do not constitute a path or a plan of action.
Supporting quotes
if you don't know the problem you're trying to solve, it doesn't help to brainstorm a bunch of solutions.
Working hard is great, but don't confuse motion for progress.
Source Julie Zhuo The Looking Glass The Craft Of Creating, 2023 (opens in a new tab)
1 more supporting quote is in the member records.
Align on Success Definitions
LeadershipStrategic leadership starts with creating absolute alignment among the team regarding what extreme success actually looks like.
Supporting quotes
if you don't know the problem you're trying to solve, it doesn't help to brainstorm a bunch of solutions.
Working hard is great, but don't confuse motion for progress.
Source Julie Zhuo The Looking Glass The Craft Of Creating, 2023 (opens in a new tab)
1 more supporting quote is in the member records.
Paint the Problem Before the Solution
SalesWhen pitching an idea, build empathy by vividly describing the current pain points and the 'dismal present' before introducing the product as the solution.
3 more supporting quotes are in the member records.
Integrate across the user workflow
StrategyRecognize that users operate across multiple tools and design software to be a seamless part of an integrated experience.
2 more supporting quotes are in the member records.
Embrace Voluntary Discomfort
ResilienceEngaging in challenges that require effort builds resilience and increases the perceived value of the outcome.
3 more supporting quotes are in the member records.
Reject the Easy Win
MindsetAvoid the temptation of comfort and ease, as the deepest relationships and greatest pride come from overcoming challenges and hard work.
3 more supporting quotes are in the member records.
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