Greg McKeown

Principles are our summary of their public statements.

• The 90 Percent Rule

  Focus

  Focus exclusively on opportunities or tasks where interest and value are above 90 percent, while ruthlessly eliminating the rest.

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• Minimalist Strategy Design

  Strategy

  Achieve high performance by identifying what is essential and making the execution of those tasks as effortless as possible.

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• The Disciplined Pursuit of Less

  Focus

  Focus on making the highest possible contribution by strategically eliminating nonessentials rather than trying to do everything.

  Supporting quotes

  • “Essentialism is not about how to get more things done; it's about how to get the right things done. It doesn't mean just doing less for the sake of less either.”

    “If you don't prioritize your life, someone else will.”

    “Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, "What do I have to give up?" they ask, "What do I want to go big on?”

• Selectivity as a Growth Lever

  Career

  Understand that personal and professional growth plateaus at the same level as one's ability to be selective.

  Supporting quotes

  • “Essentialism is not about how to get more things done; it's about how to get the right things done. It doesn't mean just doing less for the sake of less either.”

    “If you don't prioritize your life, someone else will.”

    “Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, "What do I have to give up?" they ask, "What do I want to go big on?”