Differentiate Through Integrity
StrategyWhen competing against larger entities with more resources, win by being more reliable, transparent, and consistent in following the rule of law.
Hall of Masters
David Perell
데이비드 퍼렐
Writer and teacher of online writing; host of How I Write
1,230 records in all
- Principles 410
- Episodes 228
- Quotes 592
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Principles
62 basic records of 410
Principles are our summary of their public statements.
Prioritize Connection Over Content
LeadershipThe relationship and trust built with an audience or students are more valuable than the specific information shared.
3 more supporting quotes are in the member records.
The Go-For-It Window
StrategyCapitalize on the gap between what technology makes possible and what social norms currently accept as normal.
Supporting quotes
You don't need any secret knowledge to discover ideas in the Go-For-It Window. But you will need a blend of James Bond confidence and a willingness to ignore the taunts of the crowd.
Source David Perell The Go-For-It-Window - David Perell, 2019 (opens in a new tab)
2 more supporting quotes are in the member records.
Three Requirements for Flow
ProductivityTo achieve a flow state, one must have clear goals, immediate feedback, and a task that balances challenge with skill level.
3 more supporting quotes are in the member records.
Disable Self-Criticism for Performance
MindsetOptimal performance requires shutting down the pre-frontal cortex's self-criticism to allow for better pattern recognition and lateral thinking.
3 more supporting quotes are in the member records.
Prioritize Experiential Immersion
CreativitySeek learning methods that simulate real-world experiences or provide visual stimulation to increase retention and intellectual enthusiasm.
3 more supporting quotes are in the member records.
Embrace the independent professional model
CareerModern work requires individuals to be versatile and capable of switching between different roles and skills in real-time.
2 more supporting quotes are in the member records.
Shrink the Internet
WritingWrite about niche, off-the-beaten-path subjects to attract a high-quality, specific group of like-minded people.
Supporting quotes
The Internet swallows up an increasing percentage of our leisure time, but people under-estimate the economic opportunities it presents - even for college seniors.
Sharing ideas attracts like-minded people who double as a feedback loop to make you smarter and more interesting.
Source David Perell Audience-First Products - David Perell, 2020 (opens in a new tab)
1 more supporting quote is in the member records.
Use history to find stillness
MindsetEngaging with the past and its remnants allows a person to step outside the rush of the present and gain a broader perspective on time.
1 more supporting quote is in the member records.
Build Psychological Relationships
BrandSuccessful brands move beyond functional utility to create social and psychological connections with consumers, often by aligning with cultural aspirations.
3 more supporting quotes are in the member records.
Maintain Intellectual Agency
MindsetDo not outsource thinking to machines or trends; individuals must retain the ability to think through problems rationally and act on the external world.
Supporting quotes
try to think concretely what you want to do...there's always a question, where is the frontier, where are some pockets of innovation where you can do some new things and not be in a crazed competition.
Source David Perell Peter Thiel: Uncommon Knowledge - David Perell, 2019 (opens in a new tab)
2 more supporting quotes are in the member records.
Trade money for reputation
BrandForegoing immediate financial gain can build a 'selfless' image that protects one from accusations of corruption and grants more long-term power.
3 more supporting quotes are in the member records.
Flip the Social Capital Calculus
CareerIntroducing an ambitious person raises the introducer's status, making it a positive-sum game rather than a favor that burns social capital.
3 more supporting quotes are in the member records.
Bias for Action and Risk
LeadershipReward employees who take initiative and risks, even if they make mistakes, to maintain speed as the company scales.
Avoid the Efficiency Trap
DecisionsTrue learning and unique experiences often require adding friction and choosing human recommendations over efficient digital algorithms.
3 more supporting quotes are in the member records.
Hire experts for your weaknesses
HiringImprove the quality of output by hiring professionals, such as editors or coaches, to handle areas where you struggle.
3 more supporting quotes are in the member records.
The Lindy Effect for Selection
LearningPrioritize older books that have remained in print for decades, as their longevity suggests their ideas are durable and more valuable than fleeting trends.
Supporting quotes
Improving what you consume is the fastest way to accelerate your pace of progress.
Informational edge is found in obscure, hard-to-digest sources. Get comfortable with weird parts of the internet.
The logic of the business model dictates the content. Most ad-based content is optimized for clicks, and most paid content advertises for engagement.
Source David Perell How I Choose What To Read - David Perell, 2019 (opens in a new tab)
Study Outliers Through Biographies
MindsetRead unauthorized biographies to understand the messy reality of success and the complex trade-offs made by ambitious people.
Supporting quotes
Avoid 99% of the news. If the news is significant, the information will find you. Don't believe me? Try reading last year's newspaper.
Source David Perell How I Choose What To Read - David Perell, 2019 (opens in a new tab)
2 more supporting quotes are in the member records.
Adopt a Worldview-First Perspective
LearningInstead of immediately agreeing or disagreeing with a thinker, try to understand the internal consistency of their entire worldview first.
Supporting quotes
Avoid 99% of the news. If the news is significant, the information will find you. Don't believe me? Try reading last year's newspaper.
Source David Perell How I Choose What To Read - David Perell, 2019 (opens in a new tab)
2 more supporting quotes are in the member records.
Prioritize Diverse Inputs
LearningOriginal outputs require assorted inputs; one should actively seek out varied worldviews and mindsets.
3 more supporting quotes are in the member records.
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