브라이언 암스트롱
Co-founder and CEO of Coinbase
68 records in all
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3 basic records of 19
Episodes are real events from public sources, summarised by us.
Brian read the Bitcoin whitepaper and spent a few years thinking about it before deciding to build a company. He felt a cool company could be built to help people use the technology and decided to try it despite others' lack of interest.
LessonTrust your own interest in a technology even if your immediate social circle doesn't see the potential yet.
After relying solely on organic growth for years, Brian Armstrong decided to build a formal marketing function at Coinbase. He admitted he didn't naturally understand marketing and used the interview process to educate himself.
LessonWhen you lack expertise in a critical business function, interview top talent to learn what 'good' looks like.
Coinbase acquired the startup Neutrino, but faced backlash when it was revealed the founders had links to a controversial surveillance group. Brian Armstrong admitted the company failed to perform proper due diligence and transitioned the affected staff out.
LessonThorough due diligence on the background of a target company's team is essential in any acquisition.
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