Ray Kroc

Principles are our summary of their public statements.

• Prioritize Quality Control Over Rapid Profit

  Strategy

  Granting single-store franchises instead of large territories allows a founder to maintain strict uniformity and control over the brand's direction.

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• Constant Productivity Mindset

  Productivity

  A leader should ensure that every moment of the workday is used productively, leaving no room for idleness even during slow periods.

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• Institutionalized Social Responsibility

  Integrity

  Successful businesses should establish structured philanthropic organizations to address social issues and support the community.

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• Investigate Anomalous Customer Success

  Learning

  When a customer uses a product at an extreme scale compared to others, investigate their methods to find new business opportunities.

  Supporting quotes

  • “If I had a brick for every time I've repeated the phrase Quality, Service, Cleanliness and Value, I think I'd probably be able to bridge the Atlantic Ocean with them.”

    “I was an overnight success all right, but thirty years is a long, long night.”

    “I believe that if you think small, you'll stay small.”