Noah Kagan

Quotes are word for word from the source.

• Long term success

  “Originally I was on Aaron's show but he started mentioning how he went from selling beer on a golf course, went bankrupt in his business, and then ONLY 13 years later is now a multi-millionaire from running his YouTube channel.”

  Our noteNoah describes the long journey Aaron Marino took from bankruptcy to becoming a wealthy content creator.

• Self Awareness

  “The truth is we all know what we want. You know what you want (aka the stuff you actually enjoy doing ). Don't distract yourself or avoid the important things.”

  Our noteNoah emphasizes that people often already know their true desires but get distracted.

• Radical transparency

  “The more open and honest you are about the business, the more open and honest they will be about the problems faced in your business.”

  Our noteNoah discusses sharing annual company reviews with the team.

• The cost of missing goals

  “When you miss your goals, it sets a bad precedent and it means you have poor discipline. It also means that you set it up incorrectly.”

  Our noteNoah discusses the psychological and organizational impact of failing to meet set targets.

• Self-loyalty over approval

  “Your job, throughout your entire life, is to disappoint as many people as it takes to avoid disappointing yourself.”

  Our noteNoah highlights a quote about the importance of prioritizing internal integrity over external expectations.

• Simplify your decisions

  “If you know the decision will be hard or uncertain, figure out how you can pre-commit or reduce having to decide when you don't want to.”

  Our noteNoah discusses reducing decision fatigue by pre-committing to certain choices.

• Company growth scale

  “It's been 5 years since I was CEO, and the company has 50xed in size.”

  Our noteHe reflects on how much AppSumo grew while he was away from the CEO role.

• Importance of speed

  “Even if you dismiss speed as an optimization factor, it is also an inbound factor that can't be ignored. Who likes a slow site?”

  Our noteNoah explains why site speed is critical for both SEO and user experience.

• Optimizing load time

  “Reducing the number of files needed to load the site, and thereby reducing the number of HTTP requests, will make KISSmetrics's site load more quickly.”

  Our noteNoah provides actionable advice on how to improve website performance.

• Search engine behavior

  “Search Engines are like humans - they do not want to waste time trying to find pages hidden deep in a site's architecture.”

  Our noteNoah explains why a shallow site architecture is better for SEO.

• Unique Page Titles

  “Each page that is indexed should have unique content and a unique title that effectively summarizes the content for users and search engines.”

  Our noteNoah explains the importance of distinct titles for SEO and user experience.

• Constant Marketing Monitoring

  “No company is perfect. Even the best companies have to constantly monitor their internet marketing. This should be an encouragement for all - we all miss things in our inbound / SEO.”

  Our noteNoah reflects on how even top-tier companies like KISSmetrics have flaws in their SEO strategy.

• Successful business components

  “What it takes to build a successful business. A product that people love + attention and trust + focus on an existing market (with people who are already paying for a solution).”

  Our noteNoah summarizes the core elements required to build a profitable and sustainable company.

• Service Based Opportunity

  “Create a 'Setup' service - most people don't want to spend the time to set all this up.”

  Our noteNoah discusses providing convenience as a business model for home trends like neon lighting.

• The core of stories

  “All great stories - tell the story of a five-second moment in a person's life. Moments when something fundamentally changes forever.”

  Our noteNoah highlights that great stories focus on pivotal moments of change.

• Relationships over promotion

  “Remember, influential people have no obligation to share your content, don't be too pushy in getting them to do so for you. Relationship ALWAYS comes first.”

  Our noteNoah warns against being overly aggressive when asking influencers for help with content distribution.

• Repromote old content

  “Don't let your content be a 1-hit wonder! Repromote your old posts at least a week after it's been published.”

  Our noteNoah emphasizes the importance of giving successful content a second life through scheduled repromotion.

• Money as a tool

  “Your life isn't about making as much money as possible. It's about using money as a tool to create memories and fulfill needs - and you should use it during times in your life when it can provide the biggest impact.”

  Our noteNoah explains the core philosophy of using money to maximize life experiences rather than just hoarding it.

• Time vs Cash

  “The more money you have, the more you should be using this tactic, because your time is a lot more scarce and finite than your cash”

  Our noteNoah discusses why wealthy individuals should prioritize buying back their time.

• Testing applicants

  “Set a challenge for every applicant and only interview the best.”

  Our noteNoah suggests using work challenges to filter out people who talk well but can't deliver.

• Market Awareness Copy

  “Match your landing page copy with the level of market awareness for your product in your market to convert more of your traffic into customers.”

  Our noteNoah discusses how to align marketing messages with what the audience already knows.