Noah Kagan

Quotes are word for word from the source.

• Finding underserved customers

  “Find customers that aren't getting marketed to. Where are customers being underserved in your niche? Maybe competitors are ignoring them or there's an opportunity no one else can see.”

  Our noteNoah discusses how to identify market opportunities by looking for ignored customer segments.

• Convincing Others

  “The next time you really want someone to understand, buy what you are selling or be convinced of your opinion figure out how you can show them vs tell them.”

  Our noteNoah provides a practical rule for sales and persuasion.

• Monitoring Leading Indicators

  “Look for leading indicators on when to pull back. Trigger and Actions: Look at these 4 every single day.”

  Our noteNoah emphasizes tracking specific metrics daily to decide when to take defensive actions.

• Customer Acquisition

  “The KEY thing again here is look for places or ways to put yourself in places that customers are looking.”

  Our noteNoah explains how to find students or clients by using existing platforms where demand already exists.

• Planning for goals

  “Chasing big goals without a plan is stupid.”

  Our noteNoah emphasizes the importance of having a structured plan for large projects.

• Starting with basics

  “I first started making videos on my iPhone... Soon I realized I needed to level up my YouTube equipment.”

  Our noteNoah explains how he began his YouTube journey with simple tools before investing in professional gear.

• Unconventional revenue

  “I love people making money in weird ways, and this is one of the weird ways he's been making money.”

  Our noteNoah comments on Logan Paul's success flipping Pokemon cards.

• Risks of NFT minting

  “So the takeaway here is there's definitely risk involved in minting NFTs - as fun as it is, you can lose a lot of money with this stuff.”

  Our noteNoah reflects on the financial risks associated with investing in new NFT projects.

• The illusion of making it

  “The outside world has the illusion we just "made" it at both companies one day - but in truth, we were grinding in the background for years.”

  Our noteNoah explains that what looks like instant success is actually the result of years of hard work.

• Empathy in business

  “with true empathy you can: Step into your customer's shoes and build better solutions than your competitors”

  Our noteNoah discusses how empathy serves as a competitive advantage in product development.

• Focus on one thing

  “Ali started like most great businesses start: They focus on doing one thing great .”

  Our noteNoah explains how Ali Abdaal initially focused only on medical school entrance exams.

• High Value Consulting

  “Prioritising consulting can get you your target revenue in only 3 small jobs”

  Our noteNoah explains how focusing on consulting can accelerate revenue growth.

• Handling career failure

  “I lost out on $185 million when I was fired by Facebook after joining as employee #30”

  Our noteNoah reflects on his massive financial loss after being fired from Facebook.

• Delivering value

  “Think about how you can deliver value to someone, instead of what they can do for you.”

  Our noteNoah explains the right mindset when reaching out to influential people.

• Action without reward

  “Taking action just for sake of doing, without expecting a reward, you will find you enjoy every action. The journey > end.”

  Our noteNoah emphasizes finding joy in the process of work rather than just the outcome.

• Incremental growth

  “1% improvements each week can add up to huge changes over time.”

  Our noteNoah explains the power of small, consistent improvements in business operations.

• Unique business angle

  “To stand out against competitors you need to find an angle that makes your business unique.”

  Our noteFinding a competitive advantage that makes your product invaluable.

• Poster child formula

  “The quickest way to go from no traffic to 10,000 readers is to become someone else's poster child.”

  Our noteNoah describes a strategy for gaining massive traffic by proving someone else's advice works.

• Epic content creation

  “The key here is to make it epic and make it long .”

  Our noteNoah explains the 'Vacuum Formula' for creating content that stands out from competitors.

• Outsourcing tasks

  “You can even hire this entire process out to someone on Upwork or Taskrabbit if you don't want to do it yourself.”

  Our noteNoah suggests outsourcing the manual work of finding emails and reaching out.

• Define your success

  “Remember, it takes time - success doesn't just happen overnight. Defining what success means to you is the first step.”

  Our noteNoah advises founders to set their own metrics for success and be patient.

• Targeting specificity

  “The more specific you are about that the easier it is to reach them. The broader you are = the harder.”

  Our noteNoah advises on the importance of defining a specific buyer persona to simplify marketing efforts.

• Rapid business validation

  “A week ago I started an Austin Experiences business in 48 hours and generated $6k revenue.”

  Our noteNoah describes a quick experiment he ran to validate a new business idea.

• Persistence and Interest

  “It's been nearly 10 years since he started this business. Don't expect overnight miracles. Persistence and working on something you are truly interested in will pay off.”

  Our noteNoah reflects on the long timeline of Siggi's success after interviewing him.

• Open minded decision making

  “Think it means to feel more through things, carry less weight on your decisions and be open minded to what the world is showing / teaching you.”

  Our noteNoah explains how to apply the concept of letting go to life and decisions.

• Low Cost Validation

  “You don't need to spend a lot of money to start a business. With only 24 hours and $7.99, I got this biz going.”

  Our noteNoah emphasizes that validating a business idea doesn't require significant capital.

• Marketing Persistence

  “Keep experimenting with different messages, motivations and styles. Different people get sold in different ways and at different times.”

  Our noteNoah explains why sending monthly emails is necessary even if people don't buy immediately.

• Instant Value

  “Get people results INSTANTLY and they'll LOVE you.”

  Our noteNoah discusses the power of challenges and quick wins to build trust with an audience.

• Breaking self commitments

  “We all experience these moments of breaking commitments in business and life. If no one is around to notice, does it even matter?”

  Our noteNoah discusses the internal struggle when we fail to meet the goals we set for ourselves.

• Importance of follow through

  “But it's CRITICAL for us to follow through the promises and commitments we made for ourselves.”

  Our noteHe emphasizes why personal integrity and keeping your own word is vital for success.