Diversify beyond the core market
StrategyTo ensure long-term stability, she pushed the company to expand into gaming consoles and data centers rather than relying solely on the PC market.
Hall of Masters
Lisa Su
리사 수
Management and leadershipBorn 1969
Chair and CEO of AMD; led its turnaround
18 records in all
- Principles 5
- Episodes 13
- Quotes 0
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Principles
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Disruptive Pricing Strategy
PricingA company can gain significant market share by offering high-performance products with superior specifications at prices substantially lower than the competition.
Strategic Expansion through Acquisition
StrategyAcquiring specialized technology leaders allows a company to diversify its product portfolio and strengthen its position in high-growth sectors.
Go Where the Problems Are
LeadershipEven if a task is outside her core expertise, she moves toward the most critical problems to find solutions and drive progress.
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