Make Technology Personal
TechnologyThe natural progression of technology is to become more personal and accessible, moving from pockets to wearable devices.
Hall of Masters
Jony Ive
조니 아이브
Product and engineeringBorn 1967
Former chief design officer of Apple; designer of the iMac, iPod and iPhone
32 records in all
- Principles 7
- Episodes 17
- Quotes 8
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Principles
4 basic records of 7
Principles are our summary of their public statements.
Maintain High Standards for Self
MindsetOne should be willing to stop professional work and create only for oneself or friends if the quality of the work ever becomes substandard.
Design with Nature and Optimism
CreativityDesign can be used to reflect a deep concern for the natural world and to symbolize the optimism of new beginnings.
Seek Inevitability in Solutions
CreativityA designer should strive for a solution that feels so obvious and natural that it seems like the only possible way the product could exist.
Supporting quotes
Very often design is the most immediate way of defining what products become in people's minds.
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?
Source Jony Ive Wikiquote: Jonathan Ive, 2002 (opens in a new tab)
You are seeing 15 basic records. Membership answers from all 32 of this master's records.
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