Co-Founding and Selling Zip2
Instead of attending graduate school at Stanford, Elon Musk co-founded web software startup Zip2 with his brother Kimbal and Greg Kouri to provide online city guides for newspapers. He coded the platform at night while running operations during the day, secured contracts with major newspapers, and sold the company to Compaq in 1999.
LessonRelentless execution during an emerging technology wave can turn a bootstrapped startup into substantial capital for larger ambitions.






