Distinguish Core from Non-Core
StrategyDuring extreme downturns, survival depends on identifying and protecting the core business while cutting speculative projects.

다라 코스로샤히
CEO of Uber, former CEO of Expedia
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Principles are our summary of their public statements.
During extreme downturns, survival depends on identifying and protecting the core business while cutting speculative projects.
Use a dominant product as a low-cost customer acquisition tool for newer business lines instead of relying solely on paid external channels.
Make bold business pivots based on the company's core identity, even when financial data or current market trends do not yet support the move.
A company cannot function with two leaders; a new CEO must ensure there is no ambiguity about who is in charge of daily operations.
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