Brunello Cucinelli

Quotes are word for word from the source.

• Universal human genius

  “If you have 1,000 people, you have 1,000 geniuses. They're just different kinds of genius and a different degree of intensity.”

  Our noteBrunello Cucinelli discusses the inherent potential within every individual.

• Human connection

  “But with a phone call I can understand your mood, your emotions. With an email I can't.”

  Our noteCucinelli emphasizes the importance of voice communication over digital text.

• Power of specialization

  “if you specialise in one thing, you can focus with your head bent over one single thing the whole day and you have less likelihood of getting things wrong.”

  Our noteHe talks about the benefits of focusing on a single craft.

• Energy and decisions

  “Do you think that during the first five hours of the day you are the same as you are in the last five hours? No way.”

  Our noteHe warns about the decline of decision-making quality when tired.

• Long term planning

  “So you do need to make a plan for the next three or 30 years, but also the next 300 or 3,000 years.”

  Our noteCucinelli shares his philosophy on legacy and long-term vision.

• Personal responsibility

  “I believe that there are three things in life that you must absolutely do yourself because nobody can do it in your place: keeping fit, following a diet, and accumulating culture.”

  Our noteHe lists the essential tasks that cannot be outsourced.