Hall of Masters

Bill Gates

빌 게이츠

Co-founder of Microsoft who led the personal computer revolution and later focused on global health and poverty through the Bill & Melinda Gates Foundation.

378 records in all

  • Principles 163
  • Episodes 165
  • Quotes 50
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Episodes

25 basic records of 165

Episodes are real events from public sources, summarised by us.

  • Microsoft and Apple Application Partnership

    마이크로소프트는 그래픽 사용자 인터페이스(GUI)가 컴퓨팅의 미래라고 판단하고 애플과 협력하기로 결정했어요. 1982년에 매킨토시용 애플리케이션 개발을 위한 계약을 체결하며 깊은 협력 관계를 맺었어요.

    LessonCurrent market leaders can be bypassed by focusing on the next generation of technology platforms.

  • The IBM OS/2 Partnership

    Despite the success of DOS, Microsoft entered a restrictive partnership with IBM to develop OS/2, a proprietary operating system. Bill Gates chose to 'ride the bear' to ensure Microsoft remained inside the IBM ecosystem rather than being crushed by it.

    LessonStrategic alliances with dominant players can be necessary for survival, even if they limit your freedom in the short term.

  • Global Localization Strategy

    Microsoft invested heavily in localizing Windows 95 into eight languages simultaneously for its launch. This allowed the product to be adopted by the entire world at the same time, rather than staggering releases by region.

    LessonInvesting in localization early allows a product to capture the global market all at once.

  • Counter-positioning Against IBM

    While IBM tried to slow down the microcomputer revolution to protect its old business model, Microsoft embraced it fully. They focused on shipping software bits without the baggage of hardware manufacturing.

    LessonNew entrants can win by embracing a new technology that incumbents are incentivized to ignore or slow down.

  • Discovering Global Inequity

    Bill Gates and Melinda read an article about millions of children dying from preventable diseases like rotavirus in poor countries. They realized the market and governments were failing to provide cheap, life-saving interventions to those without economic power.

    LessonIdentifying a massive, underserved gap in the market is the first step toward making a significant impact.

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